“It’s purely traditional,” says H. Joseph Ehrmann when asked about adding an e to whiskey or not. “It’s spelled both ways, and often the spelling comes down to family roots.”
Spelling “whiskey” with an e is commonly used in the United States and Ireland, while Scotland and Canada spell it “whisky” without the e. Other countries like Japan spell it without because they learned how to make whisky from the Scottish. Pretty simple, right? So what’s with our parenthesis?
As we noted the difference in spelling, our minds wandered. Exploration is one of KOKORO’s most important pillars, and we had no intentions of limiting ourselves to one region when it came to our whisk(e)y. Picking one over the other felt more like a constraint. So we added the parentheses to show that our collection is inclusive, diverse, and open to exploring the world.
Before branching out, we felt it was important to honor our home by starting our KOKORO Whisk(e)y collection with a Four-Grain American Whiskey Blend. Our recent tequila launch also served as a reminder to keep production close as the pandemics’ uncertainty lingers. Once the time is perfect, we plan to expand to more regions and craft a limited edition whisk(e)y with each new batch. Until then, our parentheses stand as the doorway to adventuring further for future whiskey productions.
Don’t wander too far just yet; our KOKORO Whisk(e)y is expected to launch this summer!
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